Technology Leader · Software Engineer · Builder

Technology Leader.
Builder. Problem Solver.

Helping organizations connect people, processes, and technology to build smarter businesses.

Technology executive and software engineer with 25+ years of experience building scalable systems, leading teams, automating operations, and transforming technology into measurable business value.

  • AI
  • Automation
  • Technology Strategy
  • Software Engineering
  • Leadership
Portrait of Alex Sincler Santos
Who Is Alex?

Technology has always been about more than technology.

For more than two decades I've worked at the intersection of technology, business, operations, and leadership — writing the code, architecting the platforms, and building the teams that keep them running.

What drives me hasn't changed since the first system I built: take something complicated, make it simple, and make it useful for the people who depend on it every day.

  • Building things
  • Solving difficult problems
  • Simplifying complex processes
  • Developing people
  • Creating scalable technology
  • Exploring AI and emerging tech
  • Turning ideas into solutions
  • Creating measurable value

People

Teams that understand the why behind the work.

Process

Clear, simple workflows that scale without friction.

Technology

Systems that make the work measurably easier.

Career Journey

From writing code to leading the technology.

Software Engineer → Senior Software Engineer → Application Development Manager → Head of Technology.

  1. 2022 — Present

    Head of Technology

    La Rosa Holdings (LRHC)

    Stepped into a public company needing scalable technology across agents, transactions, and operations. Built a connected ecosystem spanning a proprietary agent portal, transaction management, AI agents, mobile, automation, cybersecurity, data governance, and executive analytics — turning technology into a measurable driver of business value.

  2. 2013 — 2022

    Application Development Manager

    COLAMCO

    Inherited CRM and e-commerce platforms serving U.S. Government agencies and multi-million-dollar revenue streams. Rebuilt the foundation on AWS, modernized development practices, and led the team from Waterfall to Agile Scrum — while mentoring engineers to own their work end to end.

  3. 2009 — 2013

    Senior Software Engineer

    AmeriBen / IEC Group

    Joined during a period of enterprise growth and scaled two major initiatives at once: a SharePoint rollout for 500+ internal users and customer-facing health platforms serving 100,000+ members. Mentored a cross-functional team of 25 and learned that strong culture scales systems faster than code alone.

  4. 2006 — 2009

    Software Engineer

    Med-Care

    Found a healthcare IT environment reliant on manual processes and fragmented systems. Led the team that built enterprise networks, internal applications, and a custom CRM integrated with IVR automation — establishing a pattern I still follow: automate the repetitive, measure everything.

  5. 2004 — 2006

    Junior Software Engineer

    Finance Express Mortgage

    Started as a developer asked to improve mortgage workflows. Rather than just writing code, I studied the business first and built a custom CRM that handled the full mortgage lifecycle.

  6. 2002 — 2004

    Support Analyst

    Cafe Damasco

    Began in technical support, responding daily to systems, applications, and network issues. Seeing the same requests repeat, I built a customer service application that tracked and streamlined issue resolution — giving the support team a faster way to help users.

  7. 2000 — 2002

    Junior Support Analyst

    Eurofer

    Started my career providing first-level support for computer systems, software, and network connectivity. Noticing the sales team's friction with manual ordering, I built a B2B application that let them place and manage orders online — reducing errors and accelerating the sales process.

Technology Leadership & Impact

Building technology that creates measurable business impact.

Over the course of my technology leadership career, I have helped design, build, and evolve enterprise platforms that connect people, processes, data, AI, automation, and business applications. My focus is on creating technology that simplifies operations, scales with the organization, and produces measurable business outcomes.

$2B+

Business Volume Supported

Technology platforms and business systems under my leadership have supported billions of dollars in transaction and business activity.

70%

Reduction in Technology Cost

Over four years, platform consolidation, cloud modernization, and disciplined technology cost management reduced overall technology spend by 70% while increasing reliability, capability, and scale.

99.9%

Uptime for Systems Developed

Systems built and architected under my leadership have maintained 99.9% uptime, delivering reliable, always-on platforms for critical business operations.

200%

Growth in AI Engagement

AI-powered support and automation initiatives achieved more than 200% growth in user engagement following expanded capabilities and workflow integration.

50%

Faster Response Times

Automation and workflow improvements contributed to reducing operational response times by approximately 50%.

500%

Growth in Digital Engagement

Modernized digital learning and engagement experiences drove significant increases in adoption and recurring platform usage.

Expertise

What I specialize in.

Technology Strategy

Connecting technology investments to business objectives and growth.

AI & Automation

Using AI and automation to eliminate repetitive work and improve productivity.

Software & Product Development

Building scalable applications and guiding products through the development lifecycle.

People Leadership

Building strong teams through mentorship, accountability, communication, and shared purpose.

Cloud & Enterprise Architecture

Designing secure and scalable technology environments.

Digital Transformation

Modernizing platforms, workflows, operations, and customer experiences.

Technology

  • C# / .NET
  • SQL Server
  • AWS
  • Azure
  • APIs
  • DevOps
  • SharePoint
  • Business Central
  • AI
  • Automation
  • Zero Trust Security
Book cover: Building at the Intersection of People, Process, and Technology by Alex Sincler Santos
Coming Soon

Building at the Intersection of People, Process, and Technology

A practical guide to leading technology with clarity — where great teams, simple processes, and purposeful systems come together to create real business value.

Written from 25+ years in the field, this book shares the lessons, frameworks, and stories behind turning technology into a force multiplier for people and organizations.

Expected release: Summer 2027.

Pre-order the Book

Let's Build What's Next.

Whether you'd like to talk about technology, AI, digital transformation, leadership, business, or simply connect, I'd love to hear from you.

Your message goes straight to my inbox.