Technology Leader · Software Engineer · Builder

Technology Leader.
Builder. Problem Solver.

Helping organizations connect people, processes, and technology to build smarter businesses.

Technology executive and software engineer with 25+ years of experience building scalable systems, leading teams, automating operations, and transforming technology into measurable business value.

  • AI
  • Automation
  • Technology Strategy
  • Software Engineering
  • Leadership
Portrait of Alex Sincler Santos
Who Is Alex?

Technology has always been about more than technology.

For more than two decades I've worked at the intersection of technology, business, operations, and leadership — writing the code, architecting the platforms, and building the teams that keep them running.

What drives me hasn't changed since the first system I built: take something complicated, make it simple, and make it useful for the people who depend on it every day.

  • Building things
  • Solving difficult problems
  • Simplifying complex processes
  • Developing people
  • Creating scalable technology
  • Exploring AI and emerging tech
  • Turning ideas into solutions
  • Creating measurable value

People

Teams that understand the why behind the work.

Process

Clear, simple workflows that scale without friction.

Technology

Systems that make the work measurably easier.

Career Journey

From writing code to leading the technology.

Software Engineer → Senior Software Engineer → Application Development Manager → Head of Technology.

  1. 2022 — Present

    Head of Technology

    La Rosa Realty

    Lead the organization's technology strategy and digital transformation, aligning technology initiatives with business goals. Oversee application development, infrastructure, security, integrations, and emerging technologies while leading and mentoring the technology team. Partner closely with executive leadership to improve efficiency, scalability, user experience, and long-term business growth.

  2. 2013 — 2022

    Application Development Manager

    COLAMCO

    Led the design, development, and maintenance of business applications while managing a team of software developers. Oversaw project priorities, timelines, budgets, and resources, ensuring solutions aligned with business objectives. Worked closely with stakeholders to resolve operational challenges and improve development processes, application performance, and team collaboration.

  3. 2009 — 2013

    Senior Software Engineer

    AmeriBen

    Led the implementation of Microsoft SharePoint, providing teams with centralized content management, versioning, workflows, and enterprise search capabilities. Developed ASP.NET C# MVC applications supporting wellness programs, health plan claims, and eligibility for approximately 100,000 users across the United States. Managed the Sitefinity Content Management System and helped guide a team of approximately 25 employees while promoting strong technical and organizational standards.

  4. 2006 — 2009

    Software Engineer

    Med-Care

    Designed and developed a Customer Relationship Management platform using ASP.NET and SQL Server, translating business requirements into scalable workflows and applications. Integrated an internal IVR system that automated the scheduling of thousands of calls. Collaborated with vendors to produce daily operational, performance, and compliance reporting for business teams.

  5. 2004 — 2006

    Junior Software Engineer

    Finance Express

    Developed a CRM platform using Microsoft .NET technologies to support mortgage applications, customer information, and business workflows. Also supported the daily technology needs of the branch office and IT operations, gaining experience across both software development and business systems.

  6. 2002 — 2004

    Support Analyst

    Cafe Damasco

    Provided technical support for business applications, computer systems, and network issues. Developed an internal customer service application to track support requests, streamline issue resolution, and improve the efficiency of the support team.

  7. 2000 — 2002

    Junior Support Analyst

    Eurofer

    Provided first-level support for computer systems, software applications, and network connectivity. Developed a B2B ordering application that allowed the sales team to place and manage customer orders electronically, helping reduce errors and improve the efficiency of the sales process.

Technology Leadership & Impact

Building technology that creates measurable business impact.

Over the course of my technology leadership career, I have helped design, build, and evolve enterprise platforms that connect people, processes, data, AI, automation, and business applications. My focus is on creating technology that simplifies operations, scales with the organization, and produces measurable business outcomes.

$2B+

Business Volume Supported

Technology platforms and business systems under my leadership have supported billions of dollars in transaction and business activity.

70%

Reduction in Technology Cost

Over four years, platform consolidation, cloud modernization, and disciplined technology cost management reduced overall technology spend by 70% while increasing reliability, capability, and scale.

99.9%

Uptime for Systems Developed

Systems built and architected under my leadership have maintained 99.9% uptime, delivering reliable, always-on platforms for critical business operations.

200%

Growth in AI Engagement

AI-powered support and automation initiatives achieved more than 200% growth in user engagement following expanded capabilities and workflow integration.

50%

Faster Response Times

Automation and workflow improvements contributed to reducing operational response times by approximately 50%.

500%

Growth in Digital Engagement

Modernized digital learning and engagement experiences drove significant increases in adoption and recurring platform usage.

Expertise

What I specialize in.

Technology Strategy

Connecting technology investments to business objectives and growth.

AI & Automation

Using AI and automation to eliminate repetitive work and improve productivity.

Software & Product Development

Building scalable applications and guiding products through the development lifecycle.

People Leadership

Building strong teams through mentorship, accountability, communication, and shared purpose.

Cloud & Enterprise Architecture

Designing secure and scalable technology environments.

Digital Transformation

Modernizing platforms, workflows, operations, and customer experiences.

Technology

  • C# / .NET
  • SQL Server
  • AWS
  • Azure
  • APIs
  • DevOps
  • SharePoint
  • Business Central
  • AI
  • Automation
  • Zero Trust Security
Book cover: Building at the Intersection of People, Process, and Technology by Alex Sincler Santos
Coming Soon

Building at the Intersection of People, Process, and Technology

A practical guide to leading technology with clarity — where great teams, simple processes, and purposeful systems come together to create real business value.

Written from 25+ years in the field, this book shares the lessons, frameworks, and stories behind turning technology into a force multiplier for people and organizations.

Expected release: Summer 2027.

Pre-order the Book

Let's Build What's Next.

Whether you'd like to talk about technology, AI, digital transformation, leadership, business, or simply connect, I'd love to hear from you.

Your message goes straight to my inbox.